Spotlight Redesign: Defaulted Student Loan Solutions
The project began as a smaller budgeted redesign of an already existing website. In general terms, the word 'redesign' though it is not a real word, is intended to describe designing a website that is already live.
With this project, we were asked to bring out the colors and increase the lead flow. Here is the original home page that Web Kinetics Lab was hired to redesign.
Our client like the content, but needed it to have a new "feel". So we took the elements of the existing site, and moved them around a bit.
The reason for this is to restructure the information architecture in a way that will visual direct the audience to the information they needed most. Many times that was to contact the firm, so we made the form very prevalent.
The second thing was to be sure we highlighted in a significant way, the company's accreditation with the Better Business Bureau.
Then we decide we would add a bit of web kinetics by providing a highly visual and attractively animated slideshow. Here are some screenshots of what we came up with: